It depends on the woman. My wife doesn't mind a facial now or then, but it is not her favorite. Mainly because some of it might get in her hair, which she hates. Plus she is a great cocksucker so it is a treat cumming in her mouth while she greedily swallows it all. So with her maybe 10-15% of the time. The rest is mainly in her mouth. I have a few friends I play with and most of them are more accepting about facials. So, depending on the woman, it might be 50-60% of the time we end with facials.

I agree with the comment above. Hard to top the erotic thrill of plastering a pretty face and then watching while she dives back down on your cock while still wearing the facial.